8. שמרו את הקלפים לעצמכם:
אחד הפתגמים הראשונים אליהם נחשפתי כשהתחלתי לקרוא וללמוד על ניהול מו"מ אפקטיבי היה: "דג שפותח את פיו ראשון – עולה בחכה".
זו הייתה אהבה משמיעה ראשונה.
נדלקתי עליו, אימצתי אותו קרוב קרוב לליבי ומאז הוא מלווה אותי בכל מו"מ שאני מנהלת עבור לקוחותיי.
אז איך תוכלו להשתמש בו בחוכמה עבור עצמכם?
פשוט אל תחשפו את כל המידע כבר בהתחלה.
אל תספרו כמה כסף חשבתם להשקיע במנה, אל תשתפו כמה מקומות ראיתם וכמה הנכם מיואשים מהחיפוש. פשוט אל.
אין המידע הזה באמת רלוונטי לשלב הראשוני של המו"מ.
מנהלי המכירות עמם תפגשו בגני האירועים בין כה וכה יגישו לידיכם הצעות מחיר בהתאם למחירון שיש בידיהם, העובדה שאתם מיואשים מתהליך החיפוש (אם לא שמעתם בעצתי, והחלטתם לבקר באינספור גני אירועים) רק תעזור ליושב מולכם להשתמש במידע בכדי ללחוץ עליכם לקבל החלטה ו"לסגור פינה".
ולכן, במהלך פגישה ראשונה במקום, הקשיבו בסובלנות לצד השני ותנו לו להציג בפניכם את האפשרויות, את התמחור ואת ההנחות הקיימות.
אם תחליטו בתום הפגישה, כי המקום הוא לטעמכם וכי הצעת המחיר הראשונית מהווה עבורכם נקודת פתיחה סבירה, תוכלו ליצור לאחר מס' ימים קשר עם הנציג עמו נפגשתם ולראות מה ניתן לעשות בכדי להתקדם.
הכתבות שלך כל כך חשובות ומסייעות. תודה רבה לך על הנדיבות במידע את נהדרת
תודה רבה על מידע חשוב ושימושי!
סופסוף כתבה עם תוכן ולא רק מילות מפתח!
תודה רבה על מידע יקר וחשוב
שלום לך
אני משווק מורשה של מותג חדש , מכונת קפה שהגיע זה עתה לארץ
הרעיון הוא פשוט המכונה תשב אצלך בעסק רק בעלות ואני אקבל מיתוג יכל לעניין אותך ?
אתם צרכים אולי גרופוני מתנה לפרסום בפייסבוק וגוגל?
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